HOW CONSUMERS CHOOSE HOME IMPROVEMENT PRODUCTS
WHEN BUYING HOME IMPROVEMENT PRODUCTS, CUSTOMERS INVEST TIME AND EFFORT TO FIND THE BEST.
(from our research with our pool of 10,000+ consumers)
*73% of home improvement customers mentioned they bought 1-5 products in the last 6 months, and 22% mentioned they bought more than 6.
*When it comes to reviews, home improvement customers are demanding. 74% said that they only buy pet supplies with average ratings above 4 (out of 5).
*73% of home improvement customers mentioned they read 5 or more reviews before making a purchase.
*When consumers use reviews: buying online (86%), comparing brands (70%) and researching a product (84%).