HOW CONSUMERS CHOOSE KITCHENWARE
WHEN BUYING PRODUCTS FOR THEIR HOME, CUSTOMERS INVEST TIME AND EFFORT TO FIND THE BEST.
(from our research with our pool of 10,000+ consumers)
*85% of kitchenware customers mentioned they bought 1-5 products in the last 6 months, and 10% mentioned they bought more than 6.
*When it comes to reviews, kitchenware customers are demanding. 74% said that they only buy products with average ratings above 4 (out of 5).
*74% of kitchenware customers mentioned they read 5 or more reviews before making a purchase.
*When consumers use reviews: buying online (89%), comparing brands (75%) and researching a product (85%).